In a significant move to enhance the quality of content on its platform, Meta has rolled out a major policy update in mid-2025, focusing on curbing unoriginal content on Facebook. This change mirrors recent efforts by platforms like YouTube to prioritize authentic creativity and protect original creators from spam and repurposed material.
According to recent announcements, Meta will now enforce stricter rules against content that is reposted without permission or lacks value-added edits. This includes content that is simply stitched together or features basic watermarks, which will no longer qualify as meaningful editing under the new guidelines.
The policy aims to improve the overall user experience by ensuring that feeds are filled with original material rather than recycled or AI-generated spam. Meta has clarified that users engaging with others' content through reaction videos, trends, or personal takes will not be penalized, encouraging genuine interaction.
As part of this crackdown, Meta has also taken action against fake accounts and spam, reportedly removing over 500,000 accounts in the first half of 2025. This demonstrates the company’s commitment to reducing fake engagement and maintaining platform integrity.
This update comes amid growing concerns over AI-driven content and its potential to flood social media with low-quality or unethical material. By aligning with industry trends, Meta hopes to set a new standard for content authenticity across its platforms.
Creators and users are encouraged to adapt to these changes by focusing on producing unique content and ensuring compliance with Meta’s revised guidelines. This policy shift is expected to reshape how content is shared and consumed on one of the world’s largest social media networks.
Andrew Lee
