New Engen Fuels Business Transformation for Checkers & Rally as Its New Digital Marketing Agency of Record

Quick Summary:

Our MMM analysis of their brand helped uncover powerful opportunities to unify data, customer research, and creative into a connected, full-funnel strategy—and we’re excited to help drive measurable impact across their entire marketing ecosystem.” A fully integrated digital approachNew Engen’s scope of work spans paid social, paid search, connected TV (CTV), and online video, supporting Checkers with performance-focused, full-funnel digital activation.

"New Engen’s data-driven approach and expertise across digital channels are helping us modernize our strategy, reach customers more effectively, and create real impact—both in our brand presence and in our drive-thru lanes.” This strategic partnership signals Checkers’ commitment to innovation and brand evolution in a competitive category—and underscores New Engen’s continued leadership in scaling marketing effectiveness for modern brands.

As Checkers’ digital marketing agency of record, New Engen will lead a comprehensive digital-first marketing strategy to maximize the impact of every marketing dollar and help position the brand at the forefront of the quick-service restaurant (QSR) industry.

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Article Details

Author / Journalist: New Engen

Category: Technology

Markets: China

Topics: Marketing Franchise Checkers Engen Brand Restaurants Checkers’ Digital Brands Agency Business

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-15 @ 13:00:00 (2 days ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 697 words

Reading Time: 4 minutes read

Sentences: 21 lines

Sentence Length: 34 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 28730015

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About GlobeNewswire

Main Topics: Technology

Official Website: globenewswire.com

Update Frequency: 9 posts per day

Year Established: 1998

Headquarters: China

News Last Updated: 8 hours ago

Coverage Areas: China

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #116

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