Rwazi, a US-based market intelligence startup, has successfully raised $12 million in a Series A funding round, marking a significant milestone in its mission to transform consumer insights for global companies. The round was led by Bonfire Ventures, a prominent venture capital firm known for backing innovative tech startups.
Founded in 2021 by Joseph Rutakangwa and Eric Sewankambo, Rwazi leverages AI-powered technology to provide real-time consumer behavior data across 190 countries. This enables brands to make informed decisions by replacing gut instincts with actionable insights.
The fresh capital will be used to accelerate the development of Rwazi’s simulation engine and decision copilot, tools designed to offer businesses visibility into market changes and strategic recommendations. This advancement aims to help companies stay ahead in dynamic and competitive markets.
Rwazi’s platform stands out by collecting verified data directly from consumers via web and mobile apps, ensuring accuracy and relevance. This approach addresses the critical gap in real-time consumer insights, particularly in emerging markets.
The startup’s innovative solutions have already garnered attention for their potential to redefine how global brands understand and respond to consumer trends. With this funding, Rwazi is poised to scale its operations and further enhance its offerings.
As the demand for data-driven decision-making continues to grow, Rwazi’s latest funding round signals strong investor confidence in its vision to revolutionize market intelligence with cutting-edge AI tools.
Alfred Lee
